This is a poster of one of the main characters in the film. The first thing that most people would acknowledge when they look at this is the large close up of the character taking up most of the screen. This sort of character due to his parcticular traditional appearance, is recognised, generally as an old and wise person, who is usually a wizard. He is recognised as this due to things like his white and long grey hair and beard, with a white robe and glowing, mystical eyes. This is relating to other popular movies like Harry Potter and The Lord of the Rings, who both have similar characters to this. Something else that viewers will instantly be drawn to is who is playing this particular character which is written in bold across the top. The actor is Morgan Freeman who is a very well known actor, who has been acting for many years. So there is a possibility that as well as attracting younger people older people who might know him more well may become interested. This poster also shows a background of a Lego world with a dragon and a castle which would be intriguing towards the viewer who would like to see how the character and the background correlate. Lego is also a very well known brand which would make people who use Lego even more interested in seeing the film.
This is a poster of possibly the main character which the story focuses on. The audience can relate to this character for he is an ordinary 'everyman', like the rest of us. The fact that he is ordinary is emphasised by the fact that he is wearing construction clothes and is on a construction site, showing he has a job an ordinary person would have. There is an explosion in the background of this photo and following Emmet's expression, you can tell he is not used to these kind of extraordinary things happening to him seeing as he is just a normal person, sending the message that this kind of thing could happen to you. His expression also gives a humorous aspect of the poster. Viewers would also be attracted by the tagline of the Lego Movie which is 'a nobody who saved everybody', which seeing as the role Emmet plays, similar to people going about their ordinary lives, will make people interested seeing as it could be something that they could do. Chris Pratt, who plays the role of Emmet is also a very well known actor, following starring in programs like Parks and Recreation, which is a comedy program so viewers might be able to guess that there is some comedy involved. It also announces the date it is being released by using the word 'assembled', which is a play on word to the fact that there is construction in the background and that you 'assemble' Lego.
This is a poster of a character who is very obviously the antagonist due to his particular appearance. He has a an angry look on his face which is exaggerated by his mono-brow to help frame his face. He is also stereotyped as a villain because of his large helmet, that is red, which is a colour usually associated with something bad. The helmet also has a rim which are shaped like sharp teeth. This character is played by Will Ferrell, who is very well known for playing comedic roles. This will make the audience interested in why he is playing a villain, and the irony of it. Which also hints at comedic essence's.
This is another of the main character's, who helps along with Emmet's story. She is portrayed as a young, strong, independent women, who throughout the film is seen breaking many gender stereotypes, which would allure a lot of women who would see her as a sort of role model. She is also portrayed as rebellious and stands out due to the brightly coloured, eccentric streaks in her hair, and also that she is being chased by people in the background. But still stares lavishly and boldly at the camera as if she is used to it and it doesn't bother her. She is played by the actor Elizabeth Banks, who is once again a very familiar actor, who plays a lot of characters which are very similar to the feel of this film. Which means that people who like her other films may be interested in this one.
Q. 9: mark 10 out of 10 (what a star!)
ReplyDelete1. You make several relevant points about genre codes. I wonder why you didn't start with the ensemble poster and talk about the movie title, and draw attention to its 3D quality and 'Lego' build, superheroes and so on?
2. In the ensemble poster, audiences read the tagline functions as encouragement to identify with such an 'ordinary character' as Emmet who can succeed. You notice this element in the individual Emmet poster and relate that to audience appeal, how audiences identify with Emmet, as ordinary would-be heroes themselves.
3. You note the appeal of Wyldstyle to female audiences and comment on the power of Elizabeth Banks to attract audiences. (Note, not the right use of 'lavishly').
4. Excellent analysis of comedic elements and familiarity of Will Ferrell.
5. Astute comments on the iconic draw of the Vitruvius image.