Editing, sound and camera work in Music Videos

Avril Lavigne's 'Sk8er Boi' is about a girl who rejected a man, even though she secretly wanted him, who is now famous and with the person who is signing in the video. The video starts with a focus shot on a pile of empty spray paint can and uses diagetic sound. Directly after this a man slides down on a harness and there is a sudden slightly shaky cam looking up to what he had just spray painted on the side of a building. This is the calm build up to the actual start of the song which is loud and upbeat. This song mainly consists of action and non-stop moving for once the music starts there are immediately loads of shaking shots and there are a lot of shots which move back and forth and also ones that are constantly moving in and out. These are all to imply more movement and action within the video to match the pace of it.

The shots in this video mainly consist of shots extreme close ups mainly towards the signer including face shots and and body shots including the hand mainly showing off her features like make-up, rings and arm cuffs. All of which further empahsise and create the atmosphere of the video. The sound in this video is all non-diagetic sound apart from the opening which uses diagetic sound as a background noise before the clanking of the can on the ground. The editing in this video consists of mainly direct cuts which are ususally in time with the music and are always direct cuts because others would be too slow and would not match the pace of the music. This get's you more into the mood of the music especially when what your watching correlates with it.