MOJO cover analysis

 Refer to Extract 1 in the insert. Analyse the representation of Jamaican Reggae music and

musicians such as Bob Marley in this MOJO front cover. (5 marks)

This magazine cover is very clearly showing a representation of Jamaican Reggae Music and this representation is quite happy, loving and exotic. This is evident in many ways such as the bright, stand out colours of red, yellow and green which are actually the colours of the Jamaican flag. It is also shown in the cover lines - 'From gang war to love' - it takes a political stance here showing pacifist ideas suggesting the idea that violence isn't necessary and that love resolves all. The magazine also uses a sans-serif font connoting an idea that it is more free-flowing and less restricted.

Typically, artist representations on MOJO magazine covers tend to be more momentous and less relaxed. But here we see Marley breaking these norms, he is shown with a large smile and wears very casual clothes reflecting his nature. We get a brief view more common representations of musicians in the skyline of the magazine that portrays an image of David Bowie.

Q4

The main-splash on this magazine is of a music artist and she is shown to be taking up most of the space on the page, she even overlaps the masthead of the magazine, this representing her as someone who is clearly very important. The magazine uses a black and white colour scheme for the portrayal of the artist. This hints at the fact that she is someone that is no longer as relevant in current times, and so the magazine is giving us an insight to her golden age.

The cover lines "My gift was born of tragedy" and "the agony and ecstasy of" give us an insight on Joni Mitchell. They tell us that she is someone who has had to struggle through a lot of things to reach the place that she is at now, this telling us that she is a very strong and independent person, who doesn't give up no matter the obstacle.

Q8

PREP
To revise the 'media language' question, you focus on the layout. It is a quick and easy question, worth 5 marks and only 2 examples needed. Please copy the question onto your blog and write the 2 examples taken from the recent Observer online. The answers below will help you.



Firstly there is use of a very simple and limited colour palette of deep blue and white, with black for the words. This connotes a feeling of maturity and also suggests that it is a very organised and formal newspaper.

This magazine also uses media language to create meaning in its layout. The observer is very organised in its layout. There is a white background, a limit of photographs, and the boxes are also organised in to neat columns, all of this connoting a feeling of maturity,.

Q9 Observer Values

identify all relevant articles or features that represent the newspaper's values:

1.  The major use of newspapers is to offer a sense of knowing
what is going on in the world.The Observer knows that its readers are serious and interested in international affairs. This is evident in hard news articles about.....  Politics/Labour set to call vote to topple Theresa May's government.

2. The Observer meets its audience's need for a range of cultural, sporting and artistic news. It provides these with... Music/2019 Brit award nominations topped by Anne-Marie and Dua Lipa - again

3. The Observer does not shy away from 'difficult' issues that could make uncomfortable reading, such as... Nazanin Zaghari-Ratcliffe/Captive 'fearful' as she prepares for Iran Jail hunger strike.

4.  The Observer has sections which are designed to appeal to
different types of readers.The Observer reflects the diversity of its readership in articles on... US news/Trump vents fury over Russia stories and again threatens national emergency.

5.  Newspaper readership can still be used as a symbol of one’s

social identity. The term ‘Guardian reader’ connotes a certain

type of social attitude and The Observer  similarly reinforces

a set of social and political attitudes, and thus identity, in its

representations. For example, Observer  readers like to think

of themselves as open-minded and this is reflected in the

Observer’s practice of allowing both sides of an argument

equally to be put when the newspaper is clearly on one side

of this argument. There is an example of this in.... Schools/Sleep-deprived pupils need an extra hour in bed.

5.  The entertainment function of newspapers may take the

form of humour.  It may take the form of diversion into

a celebrity world of ‘glamour’. It may take the form of human

interest stories in which readers are invited to sympathise with

the subjects of the article. Newspapers further offer games,

puzzles, crosswords and the like. At the higher end, sections

such as the New Review in the Observer may offer the pleasure

of extremely well-written think pieces and literature reviews. An example of this is.... Music/2019 Brit award nominations topped by Anne-Marie and Dua Lipa - again

Q2 Practice

PREP: To revise for q.2 (4 marks), copy / paste each of the following descriptions into your blog post. Write either SB or TD at the start of each, to indicate either Avril or Wheatus. Some answers may refer to BOTH so put both initials.

This video is documentary style mostly hand-held camerawork, de-saturated colour and fast-paced editing. SB
This video has saturated colour, more controlled camerawork, slower-paced editing. TD
This video consists of mostly montage shots. TD
This video has more developed editing with cause and effect. TD SB
In this video, the singer values rebellion, which is seen in the narrative. SB
In this video, the singer values 'fitting in', conformity, albeit to an oppressive system, which is seen in the narrative.  TD
This video is set in LA, a big city, with its connotations of street credibility. SB
The mise-en-scene of this video is American suburbia with its connotations of conformity. TD SB
This video is intertextual in its narrative (=it makes references to high school drama). TD
In this video, the singer performs to camera. SB
In this video, real locations and 'everyday' costume for the performers connote a sense of naturalism. TD SB
In this video, there is a sense of linear narrative (a story is told, in the order it unfolds). TD SB